CVP brings exclusive broadcast solutions to The Media Production & Technology Show 2024

We are pleased to announce that CVP returns to The Media Production & Technology Show, 15th – 16th  May. Showcasing its distinctive mix of impartial technical and creative advice, wide range of cine, broadcast, live event and education solutions, as well as its first class after sales services.

CVP will also be hosting seminars at the Production Theatre;

Through the lens of cinematography with Diana Olifriova

Evelin van Rei NSC, Alana Mejía González on Wednesday 15th and The Cinematic Artistry of La Liga with Òscar Lago & Manuel Tomás on Thursday 16th.

Full press release is below and images can be downloaded, here.

CVP brings exclusive broadcast solutions to MPTS 2024

Delivering a cinematic look for broadcast, hybrid podcasts and multicam studio solutions

– all at CVP stand C45 for MPTS

CVP, one of Europe's leading resellers and providers of professional video and broadcast solutions, will exhibit at The Media Production & Technology Show (MPTS), held on 15th and 16th May, at stand C45 located on the main strip of London Olympia.

CVP returns to MPTS with its distinctive blends of impartial technical and creative advice, wide range of cine, broadcast, live event and education solutions, as well as its first class after sales services.

What’s on display

CVP will demonstrate a range of broadcast and cine equipment, allowing visitors the opportunity to explore fully rigged solutions, including:

• An exclusive first look at the ARRI ALEXA 35 Live Multicam System

• RED V-RAPTOR [X] with Phantom Track

• Sony HDC-F5500

• Panasonic UC4000

• PTZ cameras, such as Panasonic AW-UE160 4K Integrated camera, Canon CR-N700 and Sony FR7

• Newtek TriCaster 2 

Seminars hosted by CVP at the Production Theatre

• Through the lens of cinematography with Diana Olifriova, Evelin van Rei NSC, Alana Mejía González - Wednesday 15th, 12:40 - 13:20: Making creative decisions on set may seem intimidating. Diana Olifriova, Evelin van Rei NSC and Alana Mejía González, share their expertise, experience, and insights into the art of visual storytelling, offering first-hand accounts of techniques for making creative choices under pressure while maintaining authenticity and staying true to themselves.

• The Cinematic Artistry of La Liga with Òscar Lago & Manuel Tomás - Thursday 16th, 12:15 - 12:55: Delve into the world of La Liga football with Òscar Lago and Manuel Tomás and discover how they and their team at Mediapro capture the essence of the matches. By creating cinematic visuals with state-of-the-art live broadcast technology, they can centre the players and their emotions as the true focal points on the pitch.
  

They will unveil how close-ups and hero shots deepen connections while still capturing natural focus and camera movement, crafting an authentic and immersive viewing experience. The fusion of artistry and technology draws audiences closer to the action, evoking powerful emotions and solidifying the bond between fans and their teams.

Jon Fry, Managing Director, CVP, said: “We are pleased to be back at MPTS not only because it is a platform to present the latest video and broadcast solutions beyond our typical showroom environment, but it also gives us the opportunity to highlight the added value of partnering with CVP.  Our team of Technical and Sales specialists are renowned for their knowledge and expertise, and will be on hand throughout the show to consult and advise on a broad range of subjects. In addition, we continuously enhance our support for the industry through services such as Used Marketplace, Tailored Finance, and ProRepairs, and look forward to presenting this to customers, industry stakeholders, and the next generation of content creators."

To learn more about what CVP will be exhibiting at MPTS, and to register your ticket for free, click at: 

Free ticket registration

Cooke Optics Gallery. The Art of Design for Film: Title, Screens and graphics

Focus is one the key tools in cinematography. When we think about camera focus, we tend to think of how sharp a frame looks, but it’s much more than that. In visual storytelling, focus directly impacts how the audience may perceive the subject matter. Directors and cinematographers use focus to convey a message about the story whether as a literal device, emphasising a specific detail; or subliminally to evoke an emotional response to the material or scene. 

The cinematographer collaborates with the director to translate the script into visual language. Art meets science in cinematography: they are visual psychiatrists who guide the audience through a film with lighting, composition and movement. Storytellers tasked with depicting the visual emotion behind the words. One of the most essential elements when making style choices about the film is how they choose to employ ‘focus’. 

Deep Focus 

An image with deep focus has the background, mid-ground, and foreground all in focus: everything is visible.  What is unique about deep focus is that the audience is immersed in the story but also in the environment. Viewers connect with the production design, lighting, and set decoration. It invites them into the space and allows them to look around.  

Shallow Focus 

Shallow focus is the opposite of deep focus in that the area around your subject is not as sharp. It uses a shallow depth of field and can isolate a character from the environment. 

Like shadow in lighting, shallow focus becomes about what you don’t show. Shallow focus forces you to focus on a specific element or can create a sense of mystery by blurring 

certain layers of the image. When juxtaposed against deeper focus sections it can differentiate between states of consciousness and story timelines. 

Racking Focus 

Racking focus is used to shift an audience’s attention from one thing in the frame to another. One object is sharp while another is out of focus, then the focus is inverted. Pulling focus or “Rack” focus moves the eye from point A to point B and can be used to shift attention. When used explicitly, this technique can add drama or humour to a shot. The shift can be quick and dramatic or slow and lingering. A change of pace can be suggested, actions extended, or an emotional connection strengthened. 

Unnatural Focus 

Split-field focus allows multiple planes of sharp focus whilst still maintaining a narrower depth of field if desired. The look is unique. Audience attention can be divided or planes of action can be juxtaposed against one another. Over the years cinematographers have always pushed the boundaries in order to utilise focus in unique and powerful way: from 

filters to macro lenses, perspective control lenses and beyond. 

Gallery Booking form

Get involved - Mark Milsome Foundation (MMF)

GET INVOLVED

To celebrate what would have been Mark’s 61st birthday, we are launching a campaign encouraging you to Get Involved with the Foundation. Thanks to your steadfast support, the Foundation has gone from strength to strength since it was established and we're keen for more of you to get involved in helping us further our mission.

We're seeking volunteers to join us in a range of roles including trustees, mentors, fundraisers, 1st and 2nd ACs, youth volunteers and event organisers and participants. Instead of purchasing a T-shirt to commemorate Mark, we invite you to raise a glass in his honour and support us by getting involved.

To learn more about how you can get involved, please visit our webpage www.markmilsomefoundation.com/get-involved/ or register your interest by contacting us at contact@markmilsomefoundation.com. 

MARK’S BIRTHDAY EVENT

As part of this celebration, we’re holding a special event at CVP Fitzrovia on 22nd May. The event will not only be honouring and celebrating Mark, but also encouraging people to actively Get Involved with the Foundation. If you’re interested in attending this event then please contact us at contact@markmilsomefoundation.com