Kodak expands motion picture portfolio with KODAK VERITA 200D Color Negative Film

ROCHESTER, N.Y. April 10, 2026

Eastman Kodak Company today announced the availability of VERITA 200D 5206/7206, a new color negative motion picture film stock, which will be offered in 65mm, 35mm, and 16mm formats.

Developed in close collaboration with writer, director and producer Sam Levinson and cinematographer Marcell Rév, HCA, ASC, VERITA 200D was commercialized in motion picture format to achieve a distinct visual aesthetic for the third season of HBO's original drama series Euphoria. The stock has also been selectively trade‑tested by cinematographers worldwide over several years.

VERITA 200D delivers detailed highlights, high color saturation, deep blacks, and warm, natural skin tones. Compared with Kodak's VISION3 color negative films, it features a shorter yet exceptionally rich dynamic range for a more classical cinematic look.

Levinson and Rév exposed more than one million feet of VERITA 200D in 35mm and 65mm formats during production of Euphoria Season 3, which premieres April 12, 2026 on HBO and HBO Max, and was shot entirely on KODAK film. The series is also the first television production to shoot significant volumes of large‑format 65mm film.

"VERITA has the richness and density curve that reminds me of the golden age of color film, with the flexibility and latitude of modern negative stocks," said Rév.

Additionally numerous commercials and music films utilized VERITA 200D in advance of its formal release as well as A24's upcoming The Death of Robin Hood, written and directed by Michael Sarnoski, starring Hugh Jackman, and lensed by Pat Scola, ASC.

"In addition to recent advancements to VISION3 with a new anti‑halation undercoat film structure, the commercialization of VERITA 200D underscores Kodak's continued commitment to providing filmmakers with a variety of the highest‑quality creative tools possible," said Vanessa Bendetti, Vice President and Head of Motion Picture at Kodak.

As a specialty motion picture stock, VERITA 200D 5206/7206 is available by request through a Kodak sales representative.

For more information, visit kodak.com/go/verita.

Download high resolution images.

About KodakKodak (NYSE: KODK) is a global manufacturer specializing in commercial print and advanced materials & chemicals. With 79,000 worldwide patents earned over 130 years of R&D, we believe in the power of technology and science to enhance what the world sees and creates. Our innovative, award-winning products, combined with our customer-first approach, make us the partner of choice for commercial printers worldwide. Kodak is committed to environmental stewardship, including industry leadership in developing sustainable solutions for print. For additional information on Kodak, visit us at kodak.com, or follow us on LinkedIn.

SONY: James Friend ASC BSC Masterclass

Step inside the creative world of Academy Award–winning DP James Friend ASC, BSC in this exclusive, first-of-its-kind masterclass. Go behind the scenes on his short film The Transaction – shot entirely on the VENICE 2 – and follow James through every stage of the filmmaking journey, from the first page of the script to the final colour grade, across ten immersive, never-before-seen episodes.

View Sony Masterclasses featuring James Friend ASC, BSC

• Episode 1: Script to Screen

• Episode 2: Choosing Locations and Crew

• Episode 3: Blocking and Actors

• Episode 4: Lighting

• Episode 5: Lighting Breakdown

• Episode 6: Camera and Camera Movement

• Episode 7: Using Lenses

• Episode 8: Filming in Cars

• Episode 9: Post-Production

• Episode 10: Closing Remarks

• 'Short film: The Transaction'

You're invited! COLOUR — A New Exhibition by Cooke Optics

When: Thursday, November 13 18:00 – 21:30

Where: Cooke Optics, 39 Newman Street, London, W1T 1QB

RSVP here

Cooke Optics announces COLOUR, a curated exhibition exploring the intricate role that colour can play in life and on screen. Here, you will find films and explainers presented chronologically,  where colour becomes a character in its own right, expanding beyond the technical to reveal how it’s a powerful storytelling tool, an emotional guide, and a vehicle for meaning. Every hue, every shade, and every contrast within a film can be carefully chosen to craft a particular mood, evoke specific emotions, or symbolise deeper themes. The exhibition also aims to inspire people to consider colour in their own work, highlighting the attainability of its power regardless of equipment or budget.

From the late 19th century to present digital palettes, COLOUR traces the transformative power of colour as a storytelling language. Highlights include the dreamlike beginnings of A Trip to the Moon (1902) and The Cabinet of Dr. Caligari (1920); the Technicolor splendour of The Wizard of Oz (1939) and Powell & Pressburger’s Black Narcissus (1947); the modernist palettes of The Umbrellas of Cherbourg (1964) and Don’t Look Now (1973); the iconic visual worlds shaped by Vittorio Storaro in Apocalypse Now (1979) and The Last Emperor (1987); and the contemporary emotional storytelling of In the Mood for Love (2000) by Christopher Doyle and Ping Bin Lee, O Brother, Where Art Thou? (2000) by Sir Roger Deakins, and Portrait of a Lady on Fire (2019) by Claire Mathon.

Towards the end of the exhibition, a series of featurettes offers a deeper dive into the history and craft of colour in film, from the bias toward lighter skin tones in early colour processes to the groundbreaking Digital Intermediate (DI) techniques used by the Coen Brothers on O Brother, Where Art Thou?. 

Commenting on the exhibition, Danny Haikin, Chief Commercial Officer at Cooke Optics, said: “We hope our new exhibition inspires cinematographers, directors, and artists of all kinds to reflect on the role of colour in their own work. In a world of ever-evolving technology, it’s easy for the simplest techniques to be overshadowed. Our exhibition serves as a reminder of colour's potency and emotional depth, celebrating the innovators whose breakthroughs brought colour technologies to where they are today."

For decades Cooke lenses have supported cinematographers in collaborative visual storytelling. The use of colour in film encompasses many practitioners. 

COLOUR continues this tradition by opening the Cooke Gallery as a space that welcomes multidisciplinary creatives and communities — from cinematographers and directors to production and costume designers, colourists, and visual artists. The exhibition celebrates how their shared vision shapes the emotional language of colour and the stories we bring to life on screen.